At Smart-Smack, we love college sports. We believe that college sports fans are more passionate, loyal, emotional…and downright funnier when it comes to talking smack….than any fans in the world. Our goal is to give fans apparel that demonstrates the loyalty they have for their school, and the disdain they have for rival schools, in a clever and subtle way. Not everyone will understand each statement but if you truly love your team…or hate another…you will.

Smart-Smack…do you get it?